Every business needs to know how it is doing. That's the idea behind exit surveys, customer feedback forms, suggestion boxes and other devices. Without feedback from the customer, monitoring inventory, expenses, revenue and other benchmarks, a business can take a quick slide down a slippery slope, without the owner ever seeing it coming - or being able to stop the slide. Webmasters also have things they should be monitoring on their websites. Most of these can be classified as traffic related or server performance related....

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I had a client say something to me the other day that I thought was rather interesting. He mentioned that he almost considers SEO as a marketing expense even though its really a web expense. It was then that I realized that many people still do not consider what they do with their website as part of their marketing plan but as, well, just something else. I think this is most obvious when you consider how little many are willing to spend on their website once they get past the design stage. I've dealt with client after client that had no problem pouring thousands of dollars into their website design but cringe at a few thousand dollars going towards improving traffic and conversions through search engine optimization....

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Do you need a web site? Are you considering getting one but are unsure? Here we take a look at the main reasons why a web site could be beneficial to your organisation. 1) It will give you the competitive edge If you do not have a web site people cannot visit it - an obvious point you might say. But if your competitors have web sites people will be visiting them! These people are your potential customers! Remember also that many businesses have yet to get online, therefore a web site will give you the competitive edge....

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Many web developers today are starting to KISS their website, and it shows! No, I don't mean they get hot and heavy with the monitor, I mean they apply the basic values of Keep It Simple Stupd! (KISS) Many sites today are focusing on high end graphics, advanced java scripts, catchy logos, and other trivial factors. What they don't realize is that it's a win win game if you keep it simple. 1. Content sells! People go to websites for reasons. Either they want information, entertainment, or products....

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80% of your Web site is Maintenance! Once your Web site is up, you must maintain it. That means changes, and each time you make a change, you may make a mistake. I'm really grateful when people point out myWeb glitches by emailing me, and these encourage me to be more proactive by checking my site each week. If your visitors get a link that doesn't work, see incomplete instructions, or read your dull instead of passionate copy, they will leave your site immediately, and not bookmark it. Before you invite potential buyers to see your masterpiece you need to check and correct all parts of your site, and especially the home page....

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So what do you do if need to get a web site but you're not sure how to go about getting one. The good news is you have several options. To help determine which option is best for you, ask yourself the following five questions: 1) How computer literate am I? 2) How easily do I learn new computer programs? 3) How much time am I willing to put into this? 4) Is this the best use of my time? 5) How much money am I willing to spend? If you are fairly computer literate, learn new software programs fairly easily, and are willing to spend some time, one of the cheapest ways to get a web site is to build it yourself....

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I still remember it very clear ... It was almost a decade ago that I wrote it in my notebook as an interesting quotation from a famous man at that time and even now and ever. Mikhail Gorbachev, Soviet president, shared this so-called joke with some reporters: "Mitterand has 100 lovers. One has AIDS, but he doesn't know which one. Bush has 100 bodyguards. One is a terrorist, but he doesn't know which one. Gorbachev has 100 economic advisers. One is smart, but he doesn't know which one!" After all these years, After I found it and read it again, noticed how interesting it can be when we expand and continue it with the notion of web and marketting via web sites and/or e-mails....

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What to put your the website if you are an artist. 1) The art work Try and think like a gallery hanging a show. Would a gallery put 20 paintings of an artist's art work on one wall? No, because the visitor would be completely confused and not be able to focus on any one painting. The same rule applies to artist's websites. If you cram 20 pictures on one page the Web visitor will move on. Feature a few paintings on each page. The opposite is also true. Do not put only a few pictures on your artist website....

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A website provides invaluable advantages for businesses who have one. 7 reasons why your business needs a website are: 1. Convenience for customers Using the Internet to search for businesses and products is much easier and faster than scouring through the Yellow Pages. 2. Provides greater exposure Your website will be visible EVERYWHERE. You will no longer be tied to the limited geographic exposure of phone book entries. Also, more and more consumers are using the Internet to find businesses and the products/services they need - people can't purchase your product or service from you if they don't know you exist....

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"I don't sell anything online, I don't advertise online, in fact I don't really even know how to use a computer... why should I pay for a website?" If you don't feel a website can help your business grow or increase business sales, or if you're happy with the site your nephew made for you over half a decade ago... then you're not intune with current business trends and business practices. Fear the unknown no longer! Don't feel inferior and don't let that notion frighten you... that's why were here!...

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The first thing you will have to deal building your website has nothing to do with the web design itself, it's me related to content writing but it must be defined and will effect the rest of your actions. So first of all you need to decide what the topic of your future website is. Topic is very closely connected to another web design issue: keywords. The keywords you select will depend upon the topic you have chosen. When thinking about website topic ask yourself a few questions: What is the goal of the site you are making?...

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"What's in it for me?" you ask. "Why should I measure how people use my website? How does it help and what does it all mean?" The purpose of this article is to try to give you some insight into effective web measurement and to talk about the most important page of any website, the landing or home page. Why measure at all? Fred Flintstone lived in the Stone Age but we live in the Information Age. We deal with a constant flow of information from TV, websites, email, RSS feeds, mobile phones, PDAs, radio, newspapers, flyers, billboards, and magazine covers....

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