What the BLOG?
Blogs Are the NEW Secret Weapon for Reaching Your Tarket. Just like you, I hate being marketed to. Every day we're bombarded with over 3,500 marketing messages. And frankly I'm sick of it! But blogs are different. Blogs are a two-way conversation between blogger and bloggee (plus all the readers in between). Through commenting and cross-linking, you can share feedback. You can build your network. You can become, dare I say it, an Internet celebrity!
See blogs add humanity and instantaneous expression to the web. Like ezines, blogs are a way for your customer to get to know you.
However, unlike ezines, blogs help you with search engine rankings. Did you hear me? I said, unlike ezines, blogs help you with search engine rankings. That's a big one.
Entrepreneur Magazine, Business Week, even the FCC (Federal Trade Commission) all believe blogs are here to stay. Recently Michael Powell, chairman of the FCC, started one. His initial post drew over 30,000 readers. A Microsoft spokesperson says Bill Gates is considering starting a blog. And filmmaker Michael Moore built a blog to promote his controversial new movie, Fahrenheit 9/11.
- Blog readers are older and more affluent. 61% of blog readers are over 30, and 75% make more than $45,000 a year.
- Blog readers are more cyber-active. 54% of their news consumption is online. 21% are themselves bloggers and 46% describe themselves as opinion makers.
- Blog readers are media-mavens. 21% subscribe to the New Yorker magazine, 15% to the Economist, 15% to Newsweek and 14% to the Atlantic Monthly.
- Whether on the left or right, blog readers have traits in common that often are absent in today's public spaces: passion and initiative.
- Blog readers have apathy towards traditional news sources. 82% say that television is worthless. 55% percent say the same about print newspapers. 54% say the same about print magazines.
- Meanwhile, 86% say that blogs are either useful or extremely useful as sources of news or opinion. 80% say they read blogs for news they can't find elsewhere. 78% read because the perspective is better. 66% value the faster news. 61% say that blogs are more honest.
- Blog readers appear united in their dissatisfaction with conventional media and their rabid love of blogs.
Don't you want to be a blogger too? How about looking at some samples of the good, the bad and the bizarre?
ABOUT THE AUTHOR: